Copper Blog

In 2018 we were tasked with redesigning and building out the Copper blog. This was a big undertaking for our team, since the blog was responsible for a large part of our organic traffic and SEO rankings. It was critical that we built the correct design and created the system for it to scale. Responsive design was critical, since 40% of our blog traffic was through mobile.

During peak times of the year, the Copper blog will publish 20 blog posts a week.

My role as a designer took me all the way from interviewing and understanding our content creators needs to creating the high fidelity mock ups.