Copper Projects

Problem

Copper does not provide the functionality required for businesses to effectively manage tasks and projects. Use of other software either means complex integrations or having data in other places. This does not provide a central source of truth for customer and project data.

Solution

By providing light project management functionality, we can provide enough value to incentivize companies to increase seat count, this will increase stickiness because more data will be in Copper and users will be more reliant on our software.

Results

Users who interacted with Projects during trial were 18% more likely to convert to a paying customer, than customers who didn't.